Get to know Mar Aldeguer
From a very young age I was fascinated by fashion, art, painting and especially stones ... I started with the ones on the beach, I liked them all, I was passionate about their colors and their shapes but most of all I was thinking about their origin, the time that had passed through each of them. I spent hours on the shore choosing stones of all kinds and then doing nothing with them, simply for the pleasure of observing and touching them, because I always find something special on them.
So that’s how my passion was born, I discovered the beauty and benefits of semiprecious stones and I got to have an interesting collection.
After graduating from Journalism, I wanted to reward myself with the dream of my childhood and obtained a diploma in fashion design that I left parked for different circumstances.
I practiced my journalism career in different media and collaborated with the family business of blown glass in Mallorca; a factory that is about to turn 300 years of history and in which wonderful lamps and glassworks of incredible colors are made.
At one point in my life I decided to go back to university and obtained a Master in Advertising and Business Communication. I liked it so much that I thought I had to do something with it, I wanted to create a brand with which you could identify yourself. So I began to observe the people on the street, my friends and myself; to discover what were the needs of people like me, their tastes and concerns, but above all, to understand what was missing in the fashion market.
I detected an abyss between traditional jewelry and costume jewelery and believed that I could create an intermediate step; a current and affordable jewelery without the precious stones and taking advantage of the wide variety of color and size that the semi-precious ones provide, using sterling silver with gold baths of different shades to achieve the chosen finishes.
Coolook borns in Madrid
Coolook was born with great excitement and enthusiasm. Something between a game and a dream at the beginning of an incipient global crisis, when traditional jewelry took a deep setback for economic reasons but also for the lack of adaptation to trends.
In Asia I found wonderful semiprecious stones and also who carved the capricious forms that I designed and in Spain and Italy the silver workshops with the quality and technology to create difficult shapes. Gradually I develeoped an increasingly extensible coherent collection, with an artisanal and limited production that is sold online and in elite jewelry stores and fashion stores.
Our Madrid jewelry was a turning point, the true birth of the brand, the point at which Coolook really began to gain strength.
An idea transformed into a jewel
One of the most interesting experiences when you visit our stores in Madrid, is to discover how a jewel is made.
Each of the pieces in the collections are carved entirely by hand; All the stones are carved one by one with special shapes and sizes that recreate the original and exclusive drawings of the COOLOOK designs.
First of all, the designs are made keeping in mind that they are going to be carried out with natural stones. This means that the sizes and shapes of the designs must be balanced so that the final jewels are not heavy and on the contrary, are considered to have the appropriate weight and the possibility of being carved according to those designs.
Starting from a selection of natural stones that are carefully chosen to make their quality and color the most interesting for each collection, we proceed to its carving. At the same time, wax molds are made to reproduce the original drawings in three-dimensional form and then melt to give way to the definitive silver molds.
It is what is called the "lost wax" process and what has been used since ancient times to make bronze or any other metal sculptures. In our case, we only use certified sterling silver.
Once the silver structure is polished and golden, the carved stones are set one by one the in each of the jewels that finally someone very special will wear.
Coolook opens up to the digital world
Despite having always given some relevance to online jewelry and the presence of Coolook on the internet, the prominence he requested was not given until 2017. And despite the fear that throwing us into a world somewhat unknown to us, it is what we consider more important to grow internationally.